How to make a good landing page a quick 5 point checklist

How To Make A Good Landing Page - A Quick 5 Point Checklist

When doing PPC advertising the landing page plays a significant role in your success. A bad landing page will kill even the most targeted visitor and he will leave your website. With more PPC ad networks putting a lot of emphasis on Quality Score and related pieces it becomes even more critical to have a great converting landing page. Here is a quick checklist that will help you to evaluate your landing pages and to make better ones if needed.

1) Call to Action

Are ...

seo,adwords,ypn,ppc,search engine optimization,google,small business,affiliate marketing

When doing PPC advertising the landing page plays a significant role in your success. A bad landing page will kill even the most targeted visitor and he will leave your website. With more PPC ad networks putting a lot of emphasis on Quality Score and related pieces it becomes even more critical to have a great converting landing page. Here is a quick checklist that will help you to evaluate your landing pages and to make better ones if needed.

1) Call to Action

Are you telling your visitors what to do or do you let them decide what they should do (most likely leave your website using the wrong exit)? A clear call to action is necessary (!) in making a good landing page. The visitor needs to recognize immediately what the (landing) page is trying to sell him/her.. Use very clear readable text (extremely easy to understand). Use large generic fonts and eventually spice them up with unique graphics and icons. Be careful not do over-do it, because you do not want your sales pitch to be lost in the middle of a freakin image war. ;)

2) Match the look and feel of the existing website

Under no circumstances a landing page should be totally different in design than the rest of the website. Maintain the same look and the same colors. You can play with the navigation bar a little bit and hide at the bottom of the landing page to reduce the leakage. You want your visitors to exit through the (cloaked) affiliate link. Make sure all links to other pages of your website open a new browser window so that the landing page stays open at all times.

3) Place the Sales content above the fold

Its very important for your conversion rate to keep all of the important information and the SIGN UP button above the fold of the page. The fold of a webpage is the point where a visitor would have to scroll down inside the browser window to see the remaining content of the landing page. Landing pages should stick to a 800 x 600 resolution to meet 99% of all screen resolutions still out there. If somebody is browsing the web with a 640 x 480 resolution they would not see a forest because of all the trees anyway.

4) Content on Landing Pages

Since the implementation of the Quality Score by PPC advertising networks many advertisers have seen their minimum bid prices go through the roof, because their landing pages do not meet the quality standards required nowadays. Especially Google Adwords requires that people clicking on those links have a quality experience when hitting the landing page of an advertiser. The bots of the PPC networks scan the landing pages and the surrounding pieces of the website to determine if the requirements of the quality rules are met or not. If your landing page is mainly made from a sliced Photoshop image there is not much that helps to determine the quality of your landing page. Therefore it is highly critical to have actual text content on your landing pages to help Google and the other PPC networks to read your landing page properly and to assign a quality score.

5) Page Navigation

A landing page needs to be considered a part of a website. It therefore requires the ability for the visitor to visit the rest of the website. Certain navigation pieces need to be in place to help with achieving a great quality score. Two navigational links are the absolute minimum to have. A link to the Homepage and a link to the Privacy Policy are considered to be essential. The more links the better. Include a link to a Sitemap as well as an link to an About us page. Here is a neat little trick that helped me to achieve great quality scores. Add links to related products of the product you are trying to promote. This type of links apparently makes the impression that the landing page is really part of an overall website and not just an add on.

 

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How to make a quick 25 000

How To Make A Quick $25,000

We all hear of the heavy hitters who make thousands of dollars a day, and our eyes roll, and we say If only I could do that. Actually the mechanics of earning $25,000 a day are quite simple: get either your own product or an affiliate product that makes a return of $10 each and sell 2,500 of them - you do the maths! Even if you have your own skimpy little 7 page EBook that sells for $7, you still only need 3,570 sales to make your $25,000.

When you break it down like tha...

your own product, earn money online with no money, earn money for free

We all hear of the heavy hitters who make thousands of dollars a day, and our eyes roll, and we say If only I could do that. Actually the mechanics of earning $25,000 a day are quite simple: get either your own product or an affiliate product that makes a return of $10 each and sell 2,500 of them - you do the maths! Even if you have your own skimpy little 7 page EBook that sells for $7, you still only need 3,570 sales to make your $25,000.

When you break it down like that, suddenly it doesnt seem so hard. When you consider the vast amounts of buyers on the internet, 2,500 sales or even 3,570 sales is not very much at all. The real problem is that you have to reach enough of those buyers to get 2,500 of them to sign up.

If you have a conversion rate of 1%, which is not impossible, simple maths tells you that you will need a list of 250,000 customers. Now you can see why the big guns can make their $25,000 a day consistently. They have a huge opt in list, plus an army of affiliates who also have large opt in lists. So if their own list is 25,000, and each of their affiliates has a list of 25,000 the total customer volume of 250,000 only needs ten or so people. Of course you have to factor in the facts that the price of the product may be considerably more than $10, and that there is a commission payable to each affiliate and the actual amounts required to make the $25,000 will vary a lot. For instance, there are a lot of internet courses on the internet market for $997, or $497, so their amount of sales would be a lot lower than $2,500.

Now should see that if you have a list of 25,000 you will have a great opportunity to make money with your own product, but you will also be in great demand as an affiliate with other product owners and joint venture partners.

Now to get that list of 25,000 is not easy. Dont go out and buy one of the Explode your list products on the market - Ill tell you how to do that for free!

Just as you have acquired a skill set in your present occupation, so you must get a different set of skills for your internet job, and believe me, in the early days it will seem like a job. You wont suddenly get to earn money online free, maybe in dollars, but not in time. For instance I try to write an article every day, which is a chore, but I know it is something I have to do to get my name and web site out there.

You will have to learn how to make a website, get hosting, and sign up for an autoresponder (so you can put an opt in form on your site): on my site there are recommendations for all these things. Buy copies of Dreamweaver and Photoshop and learn how to use them. Both of those programs are expensive, and there are some free open source equivalents, but I figured it was better to spend money on that than on the latest get rich quick program that landed in my email. Ask yourself how many of those instant money schemes have ever made you any money? Ill bet they are just sitting on your hard drive gathering e-dust.

Get a trial version of Camtasia and learn how to make a video, so you can reach the great You Tube audience. Learn how to compile an EBook, complete with cover. Again, there is a product on my site which will show you all this, and more.

The point is that you will spend less money on these than you are currently spending on the latest fad, and unlike those fleeting schemes you will have skills which will be of value to you. They are the things which will help you reach lots of people, get them to visit your site, obtain their email details by way of an opt-in form on your site, and get that coveted large list.

As we have seen, once you have that big list the quick $25,000 should be easy peasy!

© Peter Phillips

 

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